Rav-Raaf, an importer and marketer of steel tiles in Israel, has just concluded an intensive three-year development project, with the aim of revolutionizing the roof tile construction branch, globally. Rav-Raaf has prepared a prototype of Top Tile, a revolutionary tile for roof construction, the first of its type in the world. Reuven Peleg, the founder and chief executive of the company, is a world‑renowned expert on steel tiles, and has over 30 years of experience in the construction business.

Rav-Raaf has worked to achieve its vision: to lower the cost of constructing tiled roofs (or replacing existing tiles), while maximizing the technical advantages of steel tiles, in order to compete against low cost tiles made of ceramics, concrete, bitumen, or other metals, to produce the most worthwhile alternative to all common tile types on the market, and to attain dominance in its target markets.